{"store":{"baseInfo":{"podcastTitle":"Master of Business","slug":"tumasterofbusiness","podcastDescription":"Put the kettle on, get comfortable and join Dr Noel Dennis as he chats to a range influential and inspirational business leaders and academics. In a series of informal interviews, Noel discusses a variety of topical business issues and delves into factors which have led to their success. Noel and his guests also deliberate how businesses can overcome current and upcoming challenges, in a business environment which is increasingly complex and competitive. About Dr Noel Dennis Noel is Associate Dean at Teesside University Business School and a Principal Lecturer for the MBA programme. A professional jazz musician, Noel has a passion for learning and teaching and is an advocate of adopting creative methods in the classroom. He uses his musical experience to offer a creative approach to business education - exploring the dynamics of jazz and its relevance in developing a culture of improvisation and creativity within a business. His work has garnered significant interest from both the aca...","podcastLogo":"https://pbcdn1.podbean.com/imglogo/image-logo/15037514/master_of_business_cover2.png","podcastShareLogo":"https://d2bwo9zemjwxh5.cloudfront.net/image-logo/15037514/master_of_business_cover2_1200x628.jpg?s=be64d17d8823ee37979ffe2ef8dc5b68&e=png","podcastUrl":"https://tumasterofbusiness.podbean.com","podcastCanSearched":true,"feedUrl":"https://feed.podbean.com/tumasterofbusiness/feed.xml","theme":"focuspod","podcastDeepLink":"https://www.podbean.com/pu/pbblog-qxi8x-e5744a","removePodbeanBranding":"no","brandingLogo":null,"timeZone":{"timeZoneId":30,"gmtAdjustment":"GMT+00:00","useDaylightTime":1,"value":0,"text":"(GMT+00:00) Greenwich Mean Time : Dublin, Edinburgh, Lisbon, London","daylightStartTime":"Last Sunday of March +1 Hours","daylightEndTime":"Last Sunday Of October +1 Hours","timezone":"Europe/London"},"podcastDownloads":null,"totalEpisodes":28,"showComments":true,"iOSAppDownloadLink":null,"customizeCssUrl":null,"androidAppDownloadLink":null,"showPostShare":true,"showLike":true,"author":"Teesside University Business School","engagementStatsBaseUrl":"https://d1.podbean.com/webplayer_engagement?u=6820e1cdd15ad296c705e3cd","shareEmbedLink":"https://admin5.podbean.com/embed.html?id=pbblog-qxi8x-e5744a-playlist","language":"en","sensitivitySessionExpireTime":21600,"podcastApps":[{"name":"Apple Podcasts","link":"https://podcasts.apple.com/us/podcast/master-of-business/id1587699886","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/apple-podcast.png","title":null},{"name":"Podbean App","link":"https://r4j68.app.goo.gl/?link=https%3A%2F%2Ftumasterofbusiness.podbean.com%3Faction%3DopenPodcast%26podcastId%3Dpbblog15037514%26podcastIdTag%3Dqxi8x&dfl=https%3A%2F%2Ftumasterofbusiness.podbean.com&utm_campaign=pb_web&utm_source=podbean_web&utm_medium=dlink&imv=670&amv=530&isi=973361050&ibi=com.podbean.app.podcast&ipbi=com.podbean.app.podcast&apn=com.podbean.app.podcast","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/podbean-app.png","title":null},{"name":"Spotify","link":"https://open.spotify.com/show/7rdYyItw0QzhmCLnuPAXYE","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/spotify.png","title":null},{"name":"Amazon Music","link":"https://music.amazon.com/podcasts/e16dd985-0c52-4b70-99f9-7339f363c932","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/AmazonMusic.png","title":null},{"name":"iHeartRadio","link":"https://iheart.com/podcast/101830353","image":"https://pbcdn1.podbean.com/fs1/site/images/admin5/iHeartRadio.png","title":null}],"components":{"base":[{"id":"MainStyle","val":"light"},{"id":"Font","val":"Roboto"},{"id":"SecondaryFont","val":"PT Sans"},{"id":"PlayerColor","val":"#FF2C2C"},{"id":"PlayerStyle","val":"player1"},{"id":"PlayerWave","val":"show"},{"id":"Favicon","val":"https://mcdn.podbean.com/mf/web/dyypn8/LowResimage.jpg"},{"id":"CookiesNotice","val":"hide"},{"id":"CookiesNoticeContent","val":"

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In this episode, Noel is joined by Dr Jayne Rodgers and Emily Conyard to discuss the past, present and future of digital marketing. Hear about their thoughts on strategy, AI, influencers and studying the subject at Teesside.

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The Master of Business podcast: Digital Marketing

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